The BIB Wine Company
Our Task
Drive sales and revenue while also increasing membership to The BIB Wine Company’s Wine Club. Utilise Facebook and Instagram advertising to deliver results.
The Results
We delivered over 6,500 new members to the BIB Wine Club while delivering sales and revenue through a consistent 4x ROAS.
Client Testimonial
“Social Acumen’s efforts improved our CPC and click-through rates. The team was professional, flexible, and experienced. Moreover, they delivered on time and budget and communicated clearly. Their personalized service and high-quality output made them an outstanding partner.”
Oliver Lea, Co-Founder, The BIB Wine Company
BIB Wine Ads
How We Did It
We were tasked by BIB Wines to grow their Wine Club membership while also growing their sales. As one helped the other, we set about using the Wine Club as a Lead Generation tool, acquiring new prospects targeted to a range of wine interested audiences and Lookalikes.
Those that signed up offered a fantastic, additional audience layer to retarget ads that not only promoted the Club but one-off purchases as well. This helped to generate high volumes of new prospects for the Wine Club as well as revenue that helped self-fund all Paid Social advertising activity.
