Social Acumen Social Acumen
Instagram & Facebook Ads For BOL

BOL FOODS

Our Task

Raise brand awareness and engagement with BOL Foods and its core product range with targeted Instagram and Facebook ads.

What We Did

We took BOL’s existing customer data and created 4 audiences that reflected this in Facebook Business Manager. 

We overlaid interest targeting to these demographics, allowing us to target Instagram & Facebook ads to people interested in healthy eating, organic food and vegan/vegetarianism.

We tested a series of different product ads, creative and messaging to determine which audiences engaged best with BOL’s product range. These were designed to improve brand and product consideration.

Facebook Ads For BOL Foods

The Results

  • YouGov-measured, brand awareness increased from 13% to 19% – equating to over 4 million people.
  • Generated over 37,000 clicks to retailer’s websites in first 6 months of working together
  • Used data-analysis to identify a clear correlation between volume of web clicks to offline sales
Facebook Ads For BOL Foods
Client
BOL Foods
Outcome
We increased brand awareness and consideration of BOL Foods in over 4 million people nationwide as measured by YouGov
Website
https://www.bolfoods.com/
Services
Brand Awareness, Increase Online Engagement, Facebook Advertising, Instagram Advertising

Sign up
to receive all 30 tips on how to improve your social media advertising

Register your email with us and we will share all 30 tips on how you can improve your Facebook and Instagram Campaigns, Ad Sets and Ads.

No thanks.

Sign up
to receive all 30 tips on how to improve your social media advertising

Register your email with us and we will share all 30 tips on how you can improve your Facebook and Instagram Campaigns, Ad Sets and Ads.

No thanks.