Social media advertising can be a fantastic way of improving the reach and visibility of your social media content. Facebook has made this easier than ever by allowing marketers to use Boosted Posts. While Boosted Posts might seem like a hassle-free way of advertising, there’s a big difference between the capabilities of Boosted Posts…
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Facebook Traffic ads – should I be using them in my social media advertising?
Facebook Traffic Ads can be one of the most cost effective ways of driving traffic to your website, ecommerce shop or app. You can largely determine the success of traffic ads through two elements: how much and how good? Getting the balance right between the amount of traffic you’re driving to your website against the…
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Facebook Engagement ads – should I be using them in my social media advertising?
Engagement within social media advertising has gotten a lot of bad press over the years, particularly when it comes to Likes. However, not all engagements are created equally and we’ll explore below the pros and cons of running Engagement ads and what they can do for your relationship with your target audiences. Facebook Engagement ads…
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Facebook Reach Ads: Should I be using them in my social media advertising?
Facebook Reach ads are designed to maximise the number of people who see your ad and the frequency at which they see the ad. In this post we explore whether these ads are the correct choice for your business. Facebook Reach ads – why you should be using them Facebook Reach ads share a lot…
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Facebook Brand Awareness Ads: Should I be using them in my social media advertising?
Brand awareness ads can seem like one of the most straightforward objectives to be using as part of your social media advertising. However, there’s more to Facebook Brand Awareness than just getting people to see your ad. Here we look at the pros and cons behind using Brand Awareness ads on Facebook and Instagram and…
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How Contextual Social Media insights can transform what you know about your adverts & customers
As marketers we often fall into the trap of defining social media return on investment (ROI) in overly simplistic terms – numbers of interactions, click through rates and sales. Think contextual social media insights. Of course, these are in many ways the most important factors, as we want to drive user engagement and ultimately the…
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5 reasons why contextual social media insights can change how you analyse advertising
Analysing Social Media insights and the associated data is complicated. There is so much data available that it can often feel like looking at The Matrix when it comes to reporting time. With so much data, it can become a time consuming and expensive task to turn your data into social media insights with meaning.…
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7 things that all small business owners need to know before advertising on Social Media
For any business, Facebook and Instagram provides a cost-effective, low barrier to entry platform that can demonstrate virtually instant results. However, while a lot of businesses are on Social Media, there are far fewer who are advertising on it. As of last year, out of the 70 million business profiles that existed on Facebook, only…
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How to measure the success of your Facebook engagement ads
Buying Facebook engagement ads can be a great way of improving brand awareness through Social Media. Measuring the success of your Facebook engagement ads can be quite tricky, especially if you’re trying to determine the ROI or Value of your engagement ads. This blog will tell you how to measure your Facebook engagement ads properly,…
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Why “getting eyeballs” on Paid Facebook advertising has never been the right approach
Using Paid Facebook advertising to increase brand awareness has been a tried and tested approach for years. One of the many values of Facebook has always been in its ability to generate huge amounts of Paid Reach and Impressions quickly, effectively and, most importantly, cheaply. Typically, bigger brands focus a lot of their Facebook advertising…
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