Our Task

Support FaceGym’s store expansion into new cities and territories with Google Ads, Facebook and Instagram advertising.

What We Did

We implemented weekly test cycles across Google Ads, Facebook and Instagram platforms to identify what audience interests within beauty and skin care visited FaceGym’s website most.

We retargeted this web traffic with location-specific ads driving people from different parts of London, Manchester and New York into their closest store. This generated a consistent 5x ROAS.

For store specific launches, such as Notting Hill we used hyper-localised ad targeting to target customers within a small geographical area. This approach led to a 61% increase in conversions.

The Results

• We increased FaceGym’s store locations by 166% giving them presence in UK and USA.
• We delivered over targets with a consistent 5x ROAS on all Google ads, Facebook and Instagram advertising.
• A clear understanding of the main interests, hobbies and attributes of their most responsive audiences.