As marketers we often fall into the trap of defining social media return on investment (ROI) in overly simplistic terms – numbers of interactions, click through rates and sales. Think contextual social media insights. Of course, these are in many ways the most important factors, as we want to drive user engagement and ultimately the…
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5 reasons why contextual social media insights can change how you analyse advertising
Analysing Social Media insights and the associated data is complicated. There is so much data available that it can often feel like looking at The Matrix when it comes to reporting time. With so much data, it can become a time consuming and expensive task to turn your data into social media insights with meaning.…
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