Our Task

Grow sales and revenue for Secret Saviours from Facebook ads, Instagram ads and Google Ads, while improving upon the return on advertising spend (ROAS) that was achieved by the previous agency.

The Results

In the first quarter of working with Secret Saviours, we:

•       increased sales and revenue by 20%
•       improved their ROAS by 8%
•       improved online traffic by 25%

How We Did It

Facebook Ads and Instagram Ads 

We created a range of audiences that would provide us with a data-driven insight as to who the most viable customer prospects were for Secret Saviours. These audiences were comprised of interests, based on the different stages of pregnancy, as well as a range of Lookalike Audiences based on different actions taken by potential prospects.

We then Retargeted these actions to determine what the best and most profitable points of the consumer journey were to target with ads.

Creatively, we were limited with what we could create, as shooting video content with pregnant models and talent under Lockdown was an impossibility. However, with some creative guidelines and remote direction, we were able to capture real, authentic video testimonials from customers and Influencers, as well as more instructional content on the product from Sophie, the founder of Secret Saviours.

Google Ads:

We mapped out a range of key search terms based on different need-states that pregnant women would be in during their pregnancy. We then created ads that spoke to them in a relevant way about the product.

These interest-based search campaigns were bolstered by Smart Shopping Campaigns and Dynamic Search Ads, which enabled Google to find the best and most viable audience groups. Finally, Brand search campaigns enabled us to always be top of search results (while keeping any pesky competitors away from searches for Secret Saviours!).